Part 1: The Most Valuable Process
What do you do that is most valuable AND difficult to replace? This is the most important question when you’re selling knowledge. We’ll look at your natural born tendencies, industry experience and the problems you’ve solved in the market to sharpen your positioning.
Part 2: Turn the Intangible, Tangible
Knowledge is difficult to sell because people are used to buying things they can touch and feel. We’ll turn your knowledge into a tangible product by answering three important questions: What do they get? How do they get it? How do they pay you?
Part 3: An Offer They Can’t Refuse
To accelerate sales and qualify prospects we’ll need an offer that is quick and easy to say yes to: one that puts your super power on display and naturally leads to your core consulting offer.
BONUS MATERIAL
All participants will receive a free copy of Max's "Workbook for Doing Things Better" with breakthrough exercises for consultants in planning, service and sales.
"The work is not for sissies. I went from charging $2,000 per month to $25,000 per month and complained the whole time."
- Jeffrey Deckman | Stevie Awards' Innovator of the Year - 21st Century Leadership
