Your content: articles, presentations, videos, audio podcasts, product/service fact sheets and case studies need to educate the buyer and build trust at every stage of the buying process.
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We help you generate more leads with your existing marketing investments and advise you on the best channels and tactics for your products/services, target markets and buyers.
A lead management process identifies the stages of lead qualificationas well as the responsibilities and tasks of the marketing and sales teams. A favorite for companies that have leads, but want more sales.
Automation can be overwhelming, causing many firms over-complicate their use of marketing technology: creating more work than necessary and a disjointed process for buyers. We focus on productivity and simplicity.
We see so much time being wasted on analytics and measuring activity that doesn’t result in a decision to improve the results of your marketing spend. The goal here is to inform decisions that accelerate pipeline velocity.