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Join us in the TapRoom

This is a book that needed to be written.

– David C. Baker author of
The Business of Expertise, How Entrepreneurial Experts Convert Insights to Impact & Wealth.

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Sell that which is most valuable and difficult to replace!


The truth about the traditional “time-for-dollars” agency model will set you free, but it’s going to really piss you off first. Max has collected stories from the brightest minds in marketing & sales to help agencies charge a premium in the increasingly commoditized professional services landscape.

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Readers will learn why price premiums have disappeared for traditional agencies, how to pivot by selling strategy, how to be indispensable to clients and how to navigate three core business models that lead to residual income and personal freedom.