Inbound Marketing Strategy

A blueprint to put it all together.

Buyers are increasingly reliant on self-education and online research to make purchasing decisions. When your buyer needs information about how to solve a problem you need to be found by that buyer and maintain their interest until they are ready to make a purchase.

Your content: articles, presentations, videos, audio podcasts, product/service fact sheets and case studies need to educate the buyer and build trust at every stage of the buying process.

An inbound marketing strategy must answer these questions:

• How do you segment your target market?
• Who are the individual buyers or buying teams within each target market segment?
• What process does each buyer go through to make a purchasing decision?
• What information do they need during that process?
• Where do they go (online) and who do they trust to provide this information?
• What content formats are best for your audience?
• What content do you have to satisfy the need for information?
• What content do you need to create to satisfy the need for information?
• How can your existing content be re-purposed to fill the need for information?
• What is your process for content creation: ideation, creation, approval, distribution, repurpose.
• Who is involved in content creation and what are their respective roles?
• What technology are you using to manage and measure the process?
• Through what channels will your content be found by your buyers (paid, earned and owned)?
• Who can you partner with in your industry to help with your content marketing?
• How will your budget be allocated across content production and your various distribution channels?
• What are you financial goals for content marketing?

Today's Challenge

Content marketing is no longer a secret. Your competitors are shouting the same message over and over and the noise is deafening to buyers. You need to deeply understand your buyers and their interests to break through the noise.

Bottom Line

You need to be found when people need your products and services. Your content strategy provides a sustainable foundation for getting found by people who are qualified and ready to buy.

Max has developed one of the most widely successful content marketing strategies and trained over 100 marketing agencies to develop and execute it.

He has the unique ability to understand your needs for content and build your content marketing engine – on your timeline and your budget.

For more information call Max's direct line: 508-479-9877

Todd Grant | Three time Max-client

If you're seeking to accelerate new business acquisition take Max up on his assessment and blue-printing engagement. I'd be shocked if your traffic and conversions we're not on a steady increase within 3-6 months. Shocked!.