Some leads are just researching, others are developing a short list of vendors, some are ready to speak with sales and some are just tire kickers. A lead management process identifies the stages of lead qualification and the respective responsibilities and tasks of the marketing and sales teams at each stage.
To help crystalize your lead management process we help to:
I see a lot of companies over-using marketing automation to try and accelerate their pipeline, it is very important to decide when to insert a business development rep into the process and start building a real relationship with leads.
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Jason Diller | VP, Marketing Director
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