---
title: The Program
---

## Next Product Workshop, Thursday, March 26th at 2:00 pm ET

[![Register Today](https://no-cache.hubspot.com/cta/default/1746989/ed4e9175-b086-4ad7-aae6-d4f49c769173.png)](https://cta-redirect.hubspot.com/cta/redirect/1746989/ed4e9175-b086-4ad7-aae6-d4f49c769173)

  

![convo-ivon](https://www.maxtraylor.com/hs-fs/hubfs/MaxTraylor_Priceless/Meetmax/convo-ivon.png?width=68&name=convo-ivon.png "convo-ivon")

## Schedule a call with Max

[![Schedule a Time](https://no-cache.hubspot.com/cta/default/1746989/7ece681d-a07a-4520-a25f-bc16acffb7b1.png)](https://cta-redirect.hubspot.com/cta/redirect/1746989/7ece681d-a07a-4520-a25f-bc16acffb7b1)

## KNOWLEDGE PRODUCT ROADMAP™

#### You’ll be selling a consulting service in two weeks and have a productized operating system in three months.

- Positioning your Unique Process
- Standard Operating Procedure
- Sales and Service Templates
- Go-to-Market Support

## WORKING WITH MAX

What’s included, work process and support options.

![whats included link](https://www.maxtraylor.com/hubfs/Meet%20Max%202020%20Images/whats%20included%20link.png)

[Click to download the Program Guide](https://www.maxtraylor.com/hubfs/Downloads/Knowledge%20Product%20Roadmap%204.9%20.pdf?hsLang=en)

### WARNING! SIDE EFFECTS INCLUDE

- Increased Price Premiums
- Service Efficiency
- Improved Morale
- Better Client Relations
- Unique Positioning
- Simplified Service Menu

#### “Max is helping me build a fast-growing, wildly profitable, scalable business that can thrive without me by helping me turn my knowledge into a product and a predictable, recurring revenue stream.”

Dr. Roxie Mooney, Commercialization Strategy for Healthcare Innovators

 THE FEEDBACK

“Max found a way we could offer maximum value during COVID-19.”

###### Steve St. Clair, Trouble Group

“Incredibly effective. Multiple actionables to bring to our clients”

###### Steve Schuster, CEO [Rainier Communications](http://www.rainierco.com/)

“Max quickly helped us re-package our service offering to maximize client velocity and ROI.”

###### Nathan Harris, [New Perspective](https://www.npws.net/)

#### “You are showing me a process and methodology that helps me be more focused and disciplined. I have 30 things to do at any given time and your systems are helping me prioritize, mobilize, and then realize more of my goals.”

Jeffrey Deckman, Award-winning author, business coach, and entrepreneur [JeffreyDeckman.com](https://www.maxtraylor.com/JeffreyDeckman.com?hsLang=en)

“Max gave us the tools we needed to unstick our pipeline."

###### Nicole Mahoney, CEO Break the Ice Media

“We now have a pathway and a formula we can tailor for each prospect."

###### Ann Marie Parnell, CEO Clarity Speach Coaching

“ What was most valuable was figuring out how to build the list of people to reach out to."

###### Rafi Salazar, CEO, Rehab Practice Solutions

#### “You guys are on it! You helped me put together a prospecting process and pushed me to the podcast which I’ve been wanting to do. No wasted time. So much value. It's refreshing”

Maria Ross, Speaker - Brand Strategist - Author, Red Slice

#### “The positioning of helping nonprofits helped them make a clear connection between their industry and my skill set. It feels good going to market with a finite offering that creates opportunities for passive revenue on the backend. The outreach strategy is working crazy well; I've never had so many conversations with prospects.”

Steven Aguiar, Founder and Full-Stack Marketer

 PRODUCT PORTFOLIO

#### Content Marketer’s Blueprint™

Licensed content marketing strategy for attracting and nurturing ideal buyers to a point of sale.

#### Linkedin Conversion Playbook™

Market research, messaging templates and process documentation to fill the sales pipeline.

#### Lawson’s Positioning Framework™

Tailored workshops and research which produce a differentiated positioning statement and support points.

#### Customer Journey Blueprint™

Maps customer interactions with people and technology through marketing, sales and customer success.

#### Landscape Business Accelerator

Content marketing, website and sales strategy for mid-size landscape businesses.

#### Commercialization of Innovation™

Strategic plan for healthcare innovators to penetrate the first 16% of the target market.

#### inChannel™

A plan to build and enable a distributed content marketing team in-house or outsourced.

#### Collaberex™

Networking groups of non-competing professionals who share a common target audience.

#### Market Pivot™

Positioning and demand generation strategy helping established products break into new markets.

#### Go-to-Market Roadmap™

Consumer insights, positioning and penetration strategy for innovative consumer products.

#### Pipeline Development Framework™

Content marketing, website and sales strategy for mid-size landscape businesses.